anthropomorphic
Try saying that three times fast! Anthropomorphic (an adjective and proof that if you force yourself to write it out several times you will eventually learn to spell it properly) simply is an act of attributing human qualities to non-humans.
No one was better at this than Beatrix Potter. I grew up with tales of Tom Kitten, Peter Rabbit and Squirrel Nutkin - speaking, getting into trouble, trying to run away from home (and sometimes winding up victim to a family of kitten-hungry rats... roly poly roly...). It filled me with such joy when I heard Emma Thompson, actress and writer, came to write the further adventures of Peter Rabbit. On NPR today, there is an excerpt with illustrations of the new book, and it seems to be as charming as its predecessors. Please take a look!